In this article, Barker also points out that often if social media is left only in the domain of the marketing department, that it will be used simply as an inefficient marketing tool. This is ineffective because companies should be working to fully integrate their social media and be participants of the conversation, stories, narratives, and interactions that surface genuinely as per nature of this medium.
Negative Examples of Social Media in Fine Arts: Theaters
One of the most important traits of any social media strategy as a fine arts institution is that it needs to be genuine. Specifically, theater could use a few pointers when it comes to this genuine behavior. A current trend for theaters that utilize a social media strategy online is that they have yet to figure out the balance between interesting, original content, and hollow one-way marketing campaigns. Many different types of companies are guilty of this; neither over-confident tweets nor never-ending promotional tweets have proven useful in implementing an effective social media presence. In Denis Barker’s article Does Our Theater Not Want To Evolve? he points out that theaters have not been able to successfully combine the wants of valuable social engagement with customer with subtle broadcasting strategies.
In a blog post entitled Theatre & Social Media: Follow the Conversation by blogger Catherine Love, she begs the issue of in-genuine tactics employed by theaters on social media platforms. She states that audience members are far from happy because theater companies often over-zealously retweet, and send endless marking-driven promotional tweets into their follower’s newsfeeds. Theaters need to remember to always be a participant of the conversation while also being unique, real, and valuable.
- Addy Morrison
- Casey Wagner
- Julia D'Esterre
- Krista Samek
- Morgan Schaffner
- Week 1: Best Practices in Social Media
- Week 2: General Principles of Social Media in Fine Arts
- Week 3: Positive Examples of Social Media in Fine Arts
- Week 4: Negative Examples of Social Media in Fine Arts
- Week 5: Lessons Learned from other Industries
- Week 6: What We Have Learned That You Can Use
Adam Singer Addy Morrison AR art art galleries audience augmented reality bad practices in social media best practices blogs brad smith business goals Casey Wagner Chad Norman cleveland museum of natural history content communities engagement Eric Keiles facebook finding your audience fine arts framework getty foundation goals and objectives hashtags interactive online catalog J.J. McCorvey Jason Miller jennifer preston john r. math Julia D'Esterre krista Krista Samek laguna beach art museum lessons from other industries Mashable Social Media metropolitan museum of art Morgan Schaffner museum 2.0 museum of jewish heritage museums museums technologies nancy proctor Negative examples of social media in fine arts new york times nina simon online catalogs online presence opera orchestras participatory museum patron engagement plan positive examples of social media positive examples of social media in fine arts powerhouse museum principles randy rieland royal ontario museum san francisco museum of modern art smithsonian social media social media tactics social networking tactics target audience technology real world attendance Theater the getty museum the museum of modern art tweets twitter virtual reality VR zach cole